Would You Try It? The Most Bizarre Beauty Trends Right Now
Beauty trends have always walked a fine line between innovative and, well, bizarre. Over time, countless unconventional hacks have gone viral, their fame spreading faster than a bold red lipstick at a runway show. Now, 2025 has brought us some of the quirkiest trends yet—ones that mix curiosity with a touch of “Did someone actually try this?”
According to 2024 Statista data, beauty trends dominated 40% of social media feeds, with 25% of users admitting to trying at least one viral hack annually. And as February stirs a renewed interest in self-care (backed by Google Trends noting a 10% spike around this time), we figured it’d be the perfect moment to dig into the trends currently taking over the online beauty world.
Are these trends worth the hype? Or are they better off left to the internet’s imagination? Keep reading as we share the most peculiar, eyebrow-raising beauty fads of the year.
Soil for Your Skin?
Unsplash
Yes, eating dirt for beauty is a thing. Dubbed “dirt skincare,” this trend gained traction thanks to influencers who swear that consuming dirt—particularly soil rich in minerals like silica—can improve your skin. Posts under #DirtSkincare amassed over 5 million views in 2024, with videos showing people blending soil into smoothies or even applying “earth masks” to their faces.
However, dermatologists aren’t convinced. About 70% warn against this practice due to potential bacteria and toxins present in soil. That hasn’t stopped 15% of beauty fans from trying it, though. By 2025, statistics suggest 10% have remained loyal to this earthy experiment, claiming it offers enhanced glow and skin texture.
Would you dare to put some soil in your skincare routine—or maybe even your smoothie?
Fecal Facials
Pexels: This image is of a mud mask, as I am not showing the other.
It sounds shocking, but poop face masks became a controversial skincare phenomenon late last year. Brazilian influencer Debora Peixoto sparked this trend by posting her routine involving waste-derived masks, citing enzymes as the secret to her radiant complexion.
The internet exploded. Her videos reached 2 million views within weeks, and 1 in 5 beauty enthusiasts debated the trend on social media platforms. Most experts, however, have been quick to shut it down—zero scientific evidence supports such claims, and the risk of infections is high. While 5% of curious skincare lovers gave it a go, it remains on the fringe, with under 1% still sticking to it in 2025.
Tape Your Age Away
Pexels
Face taping is giving new meaning to adhesive’s potential. This TikTok-famous trend involves taping areas of your face—like the cheeks or jawline—overnight, promising a temporary facelift by lifting sagging skin.
By early 2025, the hashtag #FaceTaping had racked up over 3 million views. Surveys revealed that a quarter of enthusiasts noticed smoother skin post-application, although dermatologists caution against irritation from adhesive. Still, affordability plays a role here, with taping kits priced between $10 and $20 making it accessible to many.
Broccoli Freckles
https://graziamagazine.com/us/articles/broccoli-faux-freckle-trend-fenty-beauty/
This trend takes creativity—and our love for veggies—to a whole new level. Beauty enthusiasts are dabbing broccoli florets onto their cheeks to create temporary freckles that mimic a sun-kissed, natural vibe. What started as playful experimentation blossomed into a full-blown Instagram sensation in 2024, with over a million views.
The good news? This trend appears harmless, with 70% of skincare experts deeming it safe. Although 30% of participants noted that the effects wore off quickly, many beauty lovers embraced the concept for its bold, quirky style.
Wax That’s Not Wax
Pexels
Beauty’s love affair with aesthetics and function birthed this unusual trend—melted candle moisturizers. These aren’t real candles, though. Packaged to resemble decorative wax, they’re actually liquid balms that pour easily and hydrate deeply.
By 2024, these unique “candles” had 2.5 million TikTok views under their wickless belts. They’re priced between $15 and $25, with 80% dermatologist approval for safety. And when surveyed, 25% of users praised their effectiveness, meaning this one might just stay in the beauty spotlight longer than most.
Icy Makeup Sponges
Amazon
Cold beauty takes a turn with frozen makeup sponges. By freezing your blending tool, you can apply foundation while simultaneously cooling skin and (allegedly) shrinking pores.
Backed by surveys showing 20% fan satisfaction, this hack reached over 2 million TikTok views by the end of 2024. At just $5–$10 per sponge, it’s simple and affordable, but dermatologists warn there’s no conclusive proof of its benefits beyond cooling sensations.
Henna Meets Lips and Lids
Unsplash
Henna is no stranger to beauty rituals, but using it on the lips and eyelids is making waves. Providing earthy, semi-permanent hues, this Indian-inspired trend logged 1.5 million Instagram views in late 2024.
Some fans love its affordability (kits costing $5–$10), while others complain about irritation. Dermatologists confirm it’s mostly harmless, though only 20% of users continue using it long-term.
Filing Teeth Down
Pexels
Filing teeth for aesthetics gained traction as one of 2024’s most alarming trends. This involves using metal files to reshape teeth for a more “perfect” smile.
Dentists, however, are united in their warnings—removing enamel can cause permanent sensitivity and damage. Despite the risks, surveys found 5% of users tried it, often encouraged by social media influencers.
Time to Weigh in on Bizarre Beauty
Unsplash
From earthy dirt masks to intriguing candle balms, it’s clear that beauty trends continue to push boundaries year after year. These viral crazes—fueling 40% of online beauty discussions—have captivated audiences by combining practicality, creativity, and sheer boldness.
While some trends are safe and clever innovations, others may leave you shaking your head. Either way, 2025 promises to keep surprising us with its kaleidoscope of beauty experimentation.
Which of these bold beauty hacks would you try? Comment below—we’re curious to see who’s game!
